Becoming A Full-Time Influencer & Girly Fashion With Camila Vilas

We’ve been following Camila on TikTok even before we launched Klaia, so we are so happy she uses our platform! Camila creates a mix of lifestyle and fashion content on Instagram, and she gives tips on being a micro-influencer on TikTok. She has a total of 95,000 followers across both platforms. We are interviewing Camila on becoming a full-time influencer and about her fashion style!

How did you become a micro influencer and when did you start?

I officially became a micro influencer in March of 2020! I already had a blog for about a year at that point, but it wasn’t until the pandemic got me laid off from my job that I started dedicating all my time to creating content.

At first, I started by diving into the blogging world and learning everything there is to know about websites and SEO. But I eventually realized that I was more passionate about creating visual content, such as images + videos, rather than blog posts. So I shifted my focus to Instagram + TikTok and never went back!

Related: How to Become an Instagram Micro-Influencer

With all the different kinds of content you create and produce, how do you stay motivated to keep up with all of it?

Focusing on being creative and productive 24/7 is exhausting, so you have to give yourself time to reset and recharge. I always allow myself breaks where I can do whatever I want, whether it be taking a walk or watching my favorite TV show. These breaks can also last as long as I need them to — an hour, a day, a few days, whatever my body is feeling. It’s important not to overwork yourself because when you do, your work becomes sloppy and the time needed to recharge increases. You end up falling further behind in your work!

After taking a much-needed break, I start feeling creative again and less overwhelmed, making it easier to keep up with everything.

You’re really open about your income as a content creator. What other aspects do you think should become less taboo topics in the content creation industry?

Creators should talk more about their journey to becoming an influencer. It seems as though once they succeed, they want to keep all their tips and tricks to themselves (probably because they’re worried that if everyone becomes an influencer, the social media world will be too full, which means fewer opportunities). But I think that this new industry is going to continue growing! So we should remember that we’re not hurting ourselves by helping others.

This is why I dedicate so much of my content to sharing what steps I took to achieve the title “full-time creator.” I like to create the content I wish I would’ve seen when I started!

How has Klaia been useful to your content creation process?

Klaia has helped me organize my work! Before, there were so many emails to keep track of, different deadlines, and deliverables. Having everything in one place helps me relax and focus more on the important part of influencing: creating content. It’s honestly a genius idea! I can’t believe there hasn’t been a website like this until now!

What would you say is the most crucial thing to do if you’re trying to become an influencer? What advice would you give to aspiring creators?

The most crucial thing you have to do is get out of the mindset that being an influencer is embarrassing. The minute you give your content everything you’ve got, the quality will skyrocket, which will help you grow!

I talk so much more about this in my new course: Becoming A Microinfluencer!

Have you always had more of a “girly” style? How has your style evolved over the years?

Actually, no! I was recently looking back at pictures of me in high school, and I was mainly wearing grays and blacks. I was always younger than my peers + I remember thinking that if I dressed girly, it would accentuate that even more. So I kept it very dark. Plus, that was the trend back then — think 2014 Tumblr!

It wasn’t until freshman year of college that I started experimenting with a girlier style and obsessing over the color pink. I quickly realized that I loved it, and my self-image honestly improved immensely. Crazy to think that what you wear can impact self-confidence so much!

What are your thoughts on the return of Y2K fashion over the past year or so?

While it is a bit weird for popular clothing items you grew up with to return while you’re in your twenties, I think the style is so so cute. It’s also fun because Y2K coming back means I now have complete control over how to style all those iconic pieces (as opposed to my mom dressing me back then), so I think it’s super fun!

However, two items I will never get behind are low-rise jeans and jelly slides. We can leave those in the past!

What inspirations have helped you develop your style?

Most of my outfit inspiration comes from Instagram and creators I admire! Some big ones would have to be @shestyledwhat and @britttramjit. 🙂

Do you have any tips for people that want to have a more “girly” style but don’t like wearing skirts or dresses very often?

Girly doesn’t just mean dresses + skirts! If you want to avoid wearing them, focus more on girly details in tops, shoes, and accessories. Take this, for example, the outfit itself is pretty plain, but the little dots on the sweater give it a girlier touch!

If you want to play around with accessories, some of my favorites right now are hair clips, headbands, and baguette purses! They can easily spice up any look.

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