Here at Klaia, we love New Year predictions! So, here are the micro influencer trends to expect in 2022. Get a leg up in your influencer journey by applying the information below to your content creation strategy. Keep reading to get all the tea!
Especially for micro influencers, being authentic with your audience is super important. The sincerity within your interactions and your focus on honesty is what sets you apart. Now more than ever, people consuming content are searching for relatable influencers. This will be one of the most important micro influencer trends to expect.
When looking for brand campaigns and collaborations, small and large companies want more word-of-mouth advertising. Authentic and diverse representation of their consumers is exactly what brands are looking for to reach their desired audience.
In 2022, influencers are projected to be trusted over celebrities, with micro influencer marketing outpacing the traditional influencer marketing. The trustworthiness within your content will continue to show your influence, no matter how big or small your audience is.
Even with a smaller influence, an increased impact should be expected as a micro influencer. Through engagement with your audience, the personal connections and interactions you see will continue to grow. The ability to inspire is a very important part of being a micro influencer.
Along with authenticity, not overproducing content while still keeping up the quality maintains the focus on integrity. This will be another one of the micro influencer trends to expect in 2022. The diverse reach that is achieved by micro influencers will continue to increase your impact.
Your impact influences brand loyalty as well. It’s important to partner with and endorse brands that you truly enjoy. This will continue to show your integrity and keeps your relationship with your audience authentic.
Social media apps are consistently integrating eCommerce into their platforms. The growing amount of competition between different marketplaces, online retailers, and other types of eCommerce creates more competition between them. This provides more opportunities for content creators’ monetization.
Online shopping has only increased in recent years, especially with the pandemic. Brands and online sites are making more affiliate programs, giving more opportunities for micro influencers to collaborate with them.
Micro influencers are being recognized for their ability to affect the purchase intent and use of social commerce by their audience. Having a niche audience and high engagement increases your ability to influence this conversion as well.
Overall, micro influencers are being recognized more and more by brands. They see how influential you can be in increasing consumer engagement. Plus, targeting this kind of niche audience with greater impact provides companies better collaborations for them.
This recognition leads to brands and companies using more tools that can help them find the micro influencers they need. Platforms for influencers are very useful to connect brands and influencers all kinds of collaborations and campaigns.
This is something that we’ve noticed an increase in during 2021 year. And we believe it will continue to rise in 2022.
It is beneficial for both, brands and creators. It can give a higher ROI for brands and content creators get to have a somewhat more steady income!
Consumers need to see an ad or a product many times before deciding to purchase. If an influencer posts about a certain product only once, chances are their audience barely noticed or maybe didn’t even see the post. Whereas, if a creator talks about a certain product consistently, two things happen. One, the audience is more likely to remember the product, and two, trust is built. If you see someone raving about the same product over and over again, you can definitely believe they absolutely love it! But, if you see someone only talking about the product once for an ad, then you might keep scrolling.
The influencer industry grew because of the trust people had in influencers they followed. However, as it grows, consumers are constantly being bombarded with ads on social media. And the amount of organic posts is declining. Your audience desires organic posts over posts that are paid collaborations with brands.
Keeping a good balance of both maintains integrity and authenticity. Having this balance also helps your audience trust your recommendations, which equals brands paying bigger checks.
Related: How to Become an Instagram Micro-Influencer
Which is something everyone knows at this point. Short-form video has taken over with the rise of TikTok. Social media platforms are trying to remain competitive and have launched their own versions of short-form video. For example, reels on Instagram, Youtube shorts, etc.
However, live-streaming is also a video format that is on the rise. As a content creator you can connect more with your audience through live videos, whether it is on instagram or TikTok. A lot of content creators are also live-streaming on Twitch, which is a platform known mainly for its popularity in the gaming industry. Start connecting with your audience through live videos if you aren’t already. This will give you a leg up as live-streaming and video content in general continues to rise.
Social media continues to evolve with its consumers and content creators. Now, each platform is rolling our creator tools for monetization. Such as the TikTok creator fund, Instagram pays for reels, and twitter also has their creator program.
This is amazing because now there’s more ways for content creators to monetize than ever before! A trend of prediction for 2022 is that social media platforms will be rolling out more and more monetization tools for content creators.
Let us be a part of your influencer journey. Our goal is to make the lives of content creators easier one feature at a time. Focus on creating, we take care of the admin.
