Setting goals is essential for guiding your work and measuring your progress as a content creator. It can be tempting to set grand, ambitious goals, but it’s important to make sure they are realistic and achievable. Here are 5 realistic goals to set as a content creator in 2023.
Increase your reach and audience
One of your main goals may be to increase the number of people who see and engage with your content. There are several ways you can achieve this goal, such as getting your content featured on other platforms, creating more content, or collaborating with other creators. To set a specific and achievable goal around increasing your reach and audience, consider setting a target for the number of new followers, monthly views, community members (what applies to you) you want to gain on a specific platform, or the number of views or engagement you want to achieve on a specific timeframe.
Improve the quality of your content
Another goal could be to focus on improving the quality of your content. This could involve investing in better equipment, taking a course to improve your skills, or simply taking more time to plan and produce your content. To set a specific and achievable goal around improving the quality of your content, consider comparing your new content with your “old content” after a few months have passed. Improving the content you produce is all about trial and error. To make sure you’re making progress, consider setting a number of new techniques, transitions or ideas to try & create.
Related: 16 Must-Have Content Creation Tools Every Content Creator/Influencer Needs
Diversify your content
It’s important to keep your audience engaged, so consider diversifying the types of content you create. This could involve experimenting with different formats or platforms, such as creating videos or starting a podcast. For example, you could consider creating videos or starting a podcast. To set a specific goal around diversifying your content, consider setting a target for the number of new formats or platforms you want to try, or the percentage of your content that you want to dedicate to new types of content. Another way, is to choose a new platform you want to create content in and be consistent throughout the year.
Monetize your content
For many content creators, the ultimate goal is to turn their passion into a career. There are several ways you can monetize your content. A couple examples are: creating a Patreon page, partnering with brands, or selling products related to your content. To set a goal that will help you make progress in this area, consider setting a target for the amount of money you want to earn from your content, or the number of monetization strategies you want to try.
Collaborate with other creators
Collaborating with other creators can be a great way to expand your reach and bring new ideas to your content, while making friends along the way. To set a goal that will help you make connections and work with others, consider setting a target for the number of collaborations you want to participate in, or the number of guest appearances you want to make on other creators’ content. You could also set a goal for the number of co-created projects you want to work on, or the number of new creators you want to collaborate with.
Remember, it’s important to set realistic goals that you can work towards over time. Don’t be afraid to start small and gradually build up to bigger goals as you grow and improve. By setting and working towards specific goals, you can help ensure that you’re making progress and achieving success as a content creator in 2023.
Related: A Guide to Setting Realistic Goals as a Content Creator