The content creator economy is growing exponentially and is estimated to be over $100 billion. More than 50 million people consider themselves content creators and the numbers are going to keep going up! If you’re thinking it might be too late to pursue your dreams and become an influencer, you’re wrong. It isn’t too late. So, here are some tips to help you become an Instagram micro-influencer and work with your favorite brands, while being your own boss and doing what you love.
What is a micro-influencer
Before looking at how to become a micro influencer, it’s important to figure out what that means.
A micro-influencer is someone that has a specific niche and engaged audience. This means that you don’t need hundreds of thousands of followers to be an influencer and work with brands. The follower count for micro-influencers is usually from 1,000 followers and 100,000 followers.
Micro-influencers are ordinary people, which is what makes them so powerful. They are able to develop deeper connections with their followers as they are relatable and trustworthy.
The key to being a micro-influencer is having high engagement from your audience. Like any other type of influencer, you become one by having an “influence” on your audience, which includes their trust in your recommendations.
Know your niche
As a micro influencer, knowing your specific niche is the easiest way to establish your platform. The best way to determine your personal niche is by thinking about a few things:
- Your passions
- Your interests
- What you’re knowledgeable about or want to learn
After thinking about all of these, think deeper about how you can make your niche more specific to you. Focusing on a distinct topic that matches your passions and interests is extremely important when working to become a micro influencer.
Consistency is key
This is a common piece of advice for content creation and growth, but it’s restated by so many people for a reason: it’s super effective. Being consistent allows you to engage with your audience.
Participating in and encouraging engagement with your content is how you become a micro-influencer. It’s not about having an audience, but your relationship with them. If they aren’t seeing posts from you where they can interact, their engagement will be lower than if they had an established relationship to you.
Without consistent posts, people may forget why they followed you or even that they are following you. Posting even once or twice daily will keep your audience interested and informed about your content.
Join influencer platforms
To learn more so you can become a micro-influencer is by signing up for different platforms that connect influencers and brands. These sites make brands aware of your content and expand your collaboration opportunities.
Don’t feel like you have to limit yourself to only one. There are plenty of Influencer Platforms out there to choose from!
Using platforms like these is a great step to growing your platform and monetizing collaborations with different brands. They also allow you to build a network with brands and other influencers.
Related: Microinfluencer Trends and Predictions