How To Successfully Cold Pitch To Brands As A Content Creator

The Klaia Team
May 15, 2023
5 min read

Whether you are a full-time, part-time, or aspiring content creator, you’re probably always looking for new opportunities to work with brands. One way to do this is by cold pitching. Cold pitching involves reaching out to brands you’re interested in collaborating with, even if they haven’t expressed interest in working with you. While it may seem intimidating at first, with the right approach, it can be a great way to secure new partnerships and make new connections. In this blog post, we’ll discuss how to successfully cold pitch to brands as a content creator.

Plus, find an email template in the end of this post.

Highlight Your Unique Selling Points

When cold pitching to brands, it’s important to remember that they’re looking for influencers who can help them achieve their goals. To convince them that you’re the right influencer for the job, you need to highlight your unique selling points. This could be your niche, your engagement rate, your specific skills, or anything else that sets you apart from other creators. Make sure you mention these points in your cold pitch, and explain how they can benefit the brand. By highlighting your unique selling points, you’ll show the brand why they should choose you over other creators.

Be Authentic

While it’s important to highlight your unique selling points and put your best foot forward, it’s also important to be authentic. Don’t try to be someone you’re not or create content that doesn’t align with your values. Brands want to work with influencers who are authentic and genuine, so be true to yourself.

Personalize Your Pitch

Brands receive countless pitches from content creators and influencers each day. To make sure your pitch stands out, personalize it. Take the time to research the brand and their values, and tailor your pitch accordingly. This shows the brand that you’re genuinely interested in working with them, and you’ve done your research.

Give a Couple Specific Ideas

Giving specific ideas on how exactly you can provide content for them or how you can work together with the brand shows your initiative, creativity, and takes a lot of the work off of their shoulders. This could be a type of short-form video content, how you would incorporate them into your blog, or an Instagram story idea.

Keep it Concise

Brands, especially larger ones, receive hundreds of emails each day. If you send a five paragraph essay, chances are, they are not going to read it. Keep it short and sweet.

Include Links

Include links to all of your social media profiles as well as your media kit or portfolio in order to make the work on their end as easy and smooth as possible. Additionally, do not include your pricing in your media kit in your initial email. Start by having an open conversation, and you can talk about your rates once you know that they are interested in working with you.

Related: How to Become a UGC Creator & Land Paid Deals

Be Professional & Polite

Finally, it’s important to remember that cold pitching is a professional communication. You need to approach it as such. Make sure your pitch is well-written, free from errors, and easy to read. Address the brand respectfully, and use a professional tone throughout. Even if the brand decides not to work with you, you want to leave a positive impression. Remember, you never know when you might cross paths with them again in the future. Being polite and professional will increase the chances of them remembering you in a positive light.

Follow Up

If you don’t hear back from a brand after sending your initial pitch, don’t give up! Follow up with a friendly email or direct message after a few days. This shows the brand that you’re genuinely interested in working with them, and it may even prompt them to respond to your initial pitch.

Don’t Undervalue Yourself

When it comes to negotiating rates and compensation, don’t undervalue yourself. Do your research on industry standards and know your worth. Remember, you’re providing value to the brand, so it’s important to be compensated fairly for your work.

Cold Email Example

Subject: (Brand name x your social media handle): Collaboration Opportunity

Hi [Brand name] Team,

My name is Ana and I am the content creator behind Good Eats on TikTok, where I focus on creating fun and healthy recipes for people seeking to spice up their meal ideas while focusing on their health and wellness.

I have some ideas for how I could create content for your team that would benefit both of our brands! Specifically, I could do a “What I Eat in a Day” or “3 Unique Dinner Ideas” video featuring your meal kit. I have worked with local grocers, meal kit companies, and online grocers in a creative way and offer professional, interesting content with high engagement for my audience and other brands’ audiences.

Here is my media kit (LINKED) in order for your team to have a better understanding of my audience demographics and brands I’ve worked with in the past. I would love to chat further if this sounds like something you would be interested in.



*Social media links

Cold pitching to brands can be an effective way to secure new partnerships as an content creator. By highlighting your unique selling points, making the process as streamlined as possible for the brand’s team, and being professional and polite, you can increase your chances of success.

Remember, not every brand will be interested in working with you, but by following these tips and staying consistent with your networking, you’ll be able to increase your chances of securing new partnerships. Good luck and don’t forget to join our newsletter!

Related: How to Find Brand Contacts Using LinkedIn

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